{"id":21122,"date":"2025-10-09T14:21:28","date_gmt":"2025-10-09T19:21:28","guid":{"rendered":"https:\/\/fieldnation.com\/?p=21122"},"modified":"2025-10-15T10:25:25","modified_gmt":"2025-10-15T15:25:25","slug":"dse-blog","status":"publish","type":"post","link":"https:\/\/fieldnation.com\/resources\/dse-blog","title":{"rendered":"From smart sensors to smart service: what we\u2019re excited to explore at DSE"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">On October 19-21 I\u2019ll be joining my colleague Steve Gole at <\/span><a href=\"https:\/\/www.digitalsignageexperience.com\/\"><span style=\"font-weight: 400;\">Digital Signage Experience (DSE)<\/span><\/a><span style=\"font-weight: 400;\"> in San Diego at the Hilton San Diego Bayfront. DSE is always a hub for innovation in digital signage, and this year I\u2019m especially looking forward to the session Smart Sensors to Smart Staff \u2013 Validating Digital Signage ROI. It speaks directly to what we believe is the next frontier in digital signage: closing the loop between smart displays and smart service.<\/span><\/p>\n<a name=\"why-this-topic-matters\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"why-this-topic-matters\"><span style=\"font-weight: 400;\">Why this topic matters<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest challenges in digital signage has always been proving impact. It\u2019s not enough to install displays and hope for the best. Today\u2019s retail leaders demand measurable returns. In fact, research shows that <\/span><a href=\"https:\/\/us.moodmedia.com\/blog\/industry-lens\/digital-displays-influence-purchase-decisions-data-proves-roi\"><span style=\"font-weight: 400;\">58% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> actively notice in-store digital displays, and nearly half report that those displays influence their purchase decisions. <\/span><a href=\"https:\/\/www.posterbooking.com\/signage\/statistics\"><span style=\"font-weight: 400;\">Other industry reports<\/span><\/a><span style=\"font-weight: 400;\"> show that retailers deploying digital signage can see average sales uplifts of ~29\u201332%. These figures underscore that digital signage is more than visual flair \u2014 it\u2019s a performance channel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even smart displays with sensors (tracking dwell time, passive engagement, foot traffic) only deliver half the story. To make those metrics actionable and tie them to real business outcomes, you need to connect them to staff decisions, such as deploying the right person at the right time in the right place.<\/span><\/p>\n<a name=\"field-nations-perspective\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"field-nations-perspective\"><span style=\"font-weight: 400;\">Field Nation\u2019s perspective<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At Field Nation, we connect companies to a nationwide network of skilled independent technicians who can support every stage of a digital signage rollout. Whether it\u2019s:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Installation: Getting new smart displays and sensor systems live, at scale, across hundreds of locations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintenance &amp; upgrades: Ensuring hardware and software stay optimized, so retailers get the data and ROI they expect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexibility: Scaling staff to meet fluctuating demand without adding permanent headcount.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Smart technology is only as effective as the service model that supports it. By linking digital signage strategy with an agile, on-demand workforce, businesses can maximize uptime, validate ROI, and deliver better customer experiences.<\/span><\/p>\n<a name=\"lets-connect-at-dse\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"lets-connect-at-dse\"><span style=\"font-weight: 400;\">Let\u2019s connect at DSE<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ll be in San Diego for DSE, I\u2019d love to connect and talk more about how Field Nation can help bring these innovations to life. You can find me and Steve throughout the show! We\u2019re eager to learn from peers, share our perspective, and explore how smarter service can drive smarter signage outcomes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 19-21 I\u2019ll be joining my colleague Steve Gole at Digital Signage Experience (DSE) in San Diego at the Hilton San Diego Bayfront. DSE is always a hub for innovation in digital signage, and this year I\u2019m especially looking forward to the session Smart Sensors to Smart Staff \u2013 Validating Digital Signage ROI. It [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":21123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[],"footnotes":""},"content-group":[],"class_list":["post-21122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","fldn_content_category-company","fldn_content_category-field-service","fldn_content_type-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From smart sensors to smart service: what we\u2019re excited to explore at DSE | Field Nation<\/title>\n<meta name=\"description\" content=\"Joining Steve Gole at DSE San Diego Oct 19-21 to explore how smart sensors + smart staffing validate digital signage ROI and drive better outcomes.\" \/>\n<meta name=\"robots\" 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