{"id":16856,"date":"2023-02-27T19:01:46","date_gmt":"2023-02-27T19:01:46","guid":{"rendered":"https:\/\/fieldnation.com\/?p=16856"},"modified":"2024-08-05T18:15:12","modified_gmt":"2024-08-05T18:15:12","slug":"digitization-in-retail","status":"publish","type":"post","link":"https:\/\/fieldnation.com\/resources\/digitization-in-retail","title":{"rendered":"Digitization in retail continues to show its strength"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The past year and a half of post-COVID recovery has made one field service \u00fcbertrend absolutely clear: <strong>The digitization of the customer experience, once a nice-to-have feather in the cap of ambitious retailers, has become a do-or-die necessity.<\/strong><\/span><\/p>\n<a name=\"retail-is-laser-focused-on-digitization-for-two-primary-reasons\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"retail-is-laser-focused-on-digitization-for-two-primary-reasons\"><strong>Retail is laser-focused on digitization for two primary reasons:<\/strong><\/h2>\n<h3><b>Reason #1: Ongoing labor crisis increases automation needs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First, the ongoing labor crisis has driven retailers to automate several aspects of the customer journey. <\/span><a href=\"https:\/\/fieldnation.com\/resources\/pos-trends\"><span style=\"font-weight: 400;\">Self-checkout technology<\/span><\/a><span style=\"font-weight: 400;\"> eliminates disruptions triggered by staffing upheavals. <\/span><a href=\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\"><span style=\"font-weight: 400;\">Digital signage<\/span><\/a><span style=\"font-weight: 400;\"> helps customers navigate the store without the aid of store attendants. IoT technology measures customer engagement in real-time, while upgraded security systems keep a better eye on inventory and store access without staff intervention.<\/span><\/p>\n<h3><b>Reason #2: Personalized shopping experiences require technology investment\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The second factor behind the accelerating digitization trend is customer behavior, specifically the heightened drive for a personalized shopping experience. Young consumers, retail\u2019s most coveted audience, want recommendations, cross-device functionality, and above all, a seamless experience. This degree of personalized, curated customer experience is impossible without the data that IoT technology provides through heat mapping, surveillance, and other data collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Connecting this novel retail technology and maximizing its efficacy translates into major cabling and networking infrastructure investments. This is apparent in YoY infrastructure growth patterns: The levels of YoY growth in networking and cabling post-COVID far exceed pre-COVID growth levels. Notably, work outside of this CX digitization trend (traditional POS, Desktop\/Laptop) is not seeing the same acceleration of growth.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16863 aligncenter\" src=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/Growth-trends-by-category.png\" alt=\"\" width=\"624\" height=\"277\" \/><\/p>\n<p>&nbsp;<\/p>\n<a name=\"retail-field-service-leaders-going-into-2023\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"retail-field-service-leaders-going-into-2023\"><strong>Retail field service leaders going into 2023<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re seeing this strength of infrastructure work continue. However, there is some hesitancy in the market related to supply chain issues, a potential recession, and a lack of clarity over the staying power of omnichannel. When these factors stabilize (and they will eventually), retailers will exhibit more confidence in a wider array of tech investments. <\/span><span style=\"font-weight: 400;\">This is a key insight for service leaders planning for 2023. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information on how to take advantage of this upcoming opportunity, download our <a href=\"https:\/\/fieldnation.com\/resources\/definitive-guide-2023\" target=\"_blank\" rel=\"noopener\"><strong>Definitive guide to field service in 2023<\/strong><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The past year and a half of post-COVID recovery has made one field service \u00fcbertrend absolutely clear: The digitization of the customer experience, once a nice-to-have feather in the cap of ambitious retailers, has become a do-or-die necessity. Retail is laser-focused on digitization for two primary reasons: Reason #1: Ongoing labor crisis increases automation needs [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":16930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[],"footnotes":""},"content-group":[],"class_list":["post-16856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","fldn_content_category-trends","fldn_content_type-blog","fldn_work_type-networking","fldn_work_type-point-of-sale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitization in retail continues to show its strength | Field Nation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldnation.com\/resources\/digitization-in-retail\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitization in retail continues to show its strength | Field Nation\" \/>\n<meta property=\"og:description\" content=\"The past year and a half of post-COVID recovery has made one field service \u00fcbertrend absolutely clear: The digitization of the customer experience, once a nice-to-have feather in the cap of ambitious retailers, has become a do-or-die necessity. Retail is laser-focused on digitization for two primary reasons: Reason #1: Ongoing labor crisis increases automation needs [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fieldnation.com\/resources\/digitization-in-retail\" \/>\n<meta property=\"og:site_name\" content=\"Field Nation\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T19:01:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T18:15:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/DG-preview-1-social-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1533\" \/>\n\t<meta property=\"og:image:height\" content=\"805\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Field Nation\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/DG-preview-1-social-image.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Field Nation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail\",\"url\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail\",\"name\":\"Digitization in retail continues to show its strength | Field Nation\",\"isPartOf\":{\"@id\":\"https:\/\/fieldnation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg\",\"datePublished\":\"2023-02-27T19:01:46+00:00\",\"dateModified\":\"2024-08-05T18:15:12+00:00\",\"author\":{\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1\"},\"breadcrumb\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fieldnation.com\/resources\/digitization-in-retail\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage\",\"url\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg\",\"contentUrl\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digitization-in-retail#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fieldnation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitization in retail continues to show its strength\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fieldnation.com\/#website\",\"url\":\"https:\/\/fieldnation.com\/\",\"name\":\"Field Nation\",\"description\":\"Get field service work done\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fieldnation.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1\",\"name\":\"Field Nation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g\",\"caption\":\"Field Nation\"},\"url\":\"https:\/\/fieldnation.com\/resources\/author\/field-nation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digitization in retail continues to show its strength | Field Nation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fieldnation.com\/resources\/digitization-in-retail","og_locale":"en_US","og_type":"article","og_title":"Digitization in retail continues to show its strength | Field Nation","og_description":"The past year and a half of post-COVID recovery has made one field service \u00fcbertrend absolutely clear: The digitization of the customer experience, once a nice-to-have feather in the cap of ambitious retailers, has become a do-or-die necessity. Retail is laser-focused on digitization for two primary reasons: Reason #1: Ongoing labor crisis increases automation needs [&hellip;]","og_url":"https:\/\/fieldnation.com\/resources\/digitization-in-retail","og_site_name":"Field Nation","article_published_time":"2023-02-27T19:01:46+00:00","article_modified_time":"2024-08-05T18:15:12+00:00","og_image":[{"width":1533,"height":805,"url":"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/DG-preview-1-social-image.png","type":"image\/png"}],"author":"Field Nation","twitter_card":"summary_large_image","twitter_image":"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/DG-preview-1-social-image.png","twitter_misc":{"Written by":"Field Nation","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail","url":"https:\/\/fieldnation.com\/resources\/digitization-in-retail","name":"Digitization in retail continues to show its strength | Field Nation","isPartOf":{"@id":"https:\/\/fieldnation.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage"},"image":{"@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage"},"thumbnailUrl":"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg","datePublished":"2023-02-27T19:01:46+00:00","dateModified":"2024-08-05T18:15:12+00:00","author":{"@id":"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1"},"breadcrumb":{"@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fieldnation.com\/resources\/digitization-in-retail"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail#primaryimage","url":"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg","contentUrl":"https:\/\/fieldnation.com\/wp-content\/uploads\/2023\/01\/retail-digitization-preview-image_r01v01.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/fieldnation.com\/resources\/digitization-in-retail#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fieldnation.com\/"},{"@type":"ListItem","position":2,"name":"Digitization in retail continues to show its strength"}]},{"@type":"WebSite","@id":"https:\/\/fieldnation.com\/#website","url":"https:\/\/fieldnation.com\/","name":"Field Nation","description":"Get field service work done","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fieldnation.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1","name":"Field Nation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/fieldnation.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g","caption":"Field Nation"},"url":"https:\/\/fieldnation.com\/resources\/author\/field-nation"}]}},"_links":{"self":[{"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/posts\/16856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/comments?post=16856"}],"version-history":[{"count":0,"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/posts\/16856\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/media\/16930"}],"wp:attachment":[{"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/media?parent=16856"}],"wp:term":[{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/fieldnation.com\/wp-json\/wp\/v2\/content-group?post=16856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}