{"id":16128,"date":"2022-02-01T21:14:56","date_gmt":"2022-02-01T21:14:56","guid":{"rendered":"https:\/\/fieldnation.com\/resources\/digital-signage-2022\/"},"modified":"2024-08-14T20:14:21","modified_gmt":"2024-08-14T20:14:21","slug":"digital-signage-2022","status":"publish","type":"post","link":"https:\/\/fieldnation.com\/resources\/digital-signage-2022","title":{"rendered":"What\u2019s on the horizon for digital signage in 2022?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If we were to earmark one hot trend for 2022, it would be digitization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we emerge from the pandemic, consumer expectations have been permanently upleveled. Consumers demand access to personalized experiences that cater to their individual needs and allow them to self-service. The trend, which originated in retail, has expanded to other industries including hospitality, finance, and even healthcare.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital signage is a critical component of digitization. Digital signage helps businesses market their products, ensure effective communication, and keep consumers safe. Also, it can help reduce costs and is more environmentally friendly than other types of signage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result of these trends, digital signage experienced record demand in 2021. The momentum is expected to continue with <\/span><a href=\"https:\/\/www.statista.com\/statistics\/967910\/united-states-digital-signage-market-value\/\"><span style=\"font-weight: 400;\">experts predicting the market to reach $6.9 billion by 2025<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s take a closer look at the top trends that are shaping the future of digital signage and informing the field service work opportunities we expect in 2022.<\/span><\/p>\n<a name=\"a-surge-in-digital-signage-installations\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"a-surge-in-digital-signage-installations\"><strong>A surge in digital signage installations\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In our network, we saw a noticeable spike in digital signage work starting in Q3 2021. This timing mirrors other work related to new store openings and refreshes, which also experienced a boom in 2021. Based on customer feedback and the trends in our data, we anticipate more project work for digital signage in the coming year.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For service companies interested in expansion opportunities, we predict a surge in installations for many types of digital signage technologies including large and small format displays, touchless technologies, media and LED walls, and digital menu boards. We also expect this work to be included alongside other store refresh and install work, giving service companies with this capability an advantage over the competition.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<a name=\"accelerating-use-of-interactive-and-touchless-kiosks\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"accelerating-use-of-interactive-and-touchless-kiosks\"><strong>Accelerating use of interactive and touchless kiosks<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">One of the hottest market trends for 2022 is an increase in interactivity. Customers can interact with signage using gestures, voice, movement, or touch. Quick-serve restaurants and retail stores have been some of the biggest adopters of interactive signage.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changing consumer behavior will result in new approaches to interactive digital signage. There will likely be less interactivity through the use of touchscreen displays. Instead, we will see much more interactivity with digital displays through a shopper&#8217;s mobile device. A number of digital signage software platforms currently support this type of interactivity, and we anticipate more companies making investments in this area.\u00a0<\/span><\/p>\n<div class=\"cta cta-shortcode\">\n<div class=\"cta-wrapper cta-type-image cta-text-color-light\">\n<div class=\"cta-background cta-background-wide\">\n    <img decoding=\"async\" src=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo.png\" srcset=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo.png 1716w, https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo-768x448.png 768w, https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo-1536x895.png 1536w\" \/>\n<\/div>\n<div class=\"cta-background cta-background-narrow\">\n    <img decoding=\"async\" src=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo_narrow-1.png\" srcset=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo_narrow-1.png 784w, https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/coverage_indigo_narrow-1-768x768.png 768w\" \/>\n<\/div>\n<div class=\"cta-content-wrapper\">\n    <div class=\"cta-content\">\n        <h3>36,000+ zip codes covered on Field Nation<\/h3>\n        <a class=\"button animated\" href=\"https:\/\/fieldnation.com\/direct-onsite-coverage?cta=blog_cta\">Check yours now<\/a>\n    <\/div>\n<div class=\"cta-image\">\n    <img decoding=\"async\" src=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/2x1-CTA-block-coverage-overlay-768x895.png\" srcset=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/2x1-CTA-block-coverage-overlay-768x895.png 768w, https:\/\/fieldnation.com\/wp-content\/uploads\/2024\/08\/2x1-CTA-block-coverage-overlay.png 858w\" \/>\n<\/div>\n<\/div><!-- .\/cta-content-wrapper -->\n<\/div><\/div>\n<a name=\"cloud-based-deployments-will-continue-to-rise\" class=\"fldn-table-of-contents-anchor\"><\/a><h2 id=\"cloud-based-deployments-will-continue-to-rise\"><strong>Cloud-based deployments will continue to rise<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many digital signage solutions can now be updated instantly and securely using cloud-based software. Cloud software also allows updates to be pushed to multiple screens simultaneously at the touch of a button. We expect that this will result in more field service work in the short term due to transitions from on-premise to digital deployments. In turn, these deployments will drive more internet bandwidth needs, resulting in wireless access work.\u00a0<\/span><\/p>\n<h3><strong>Interested in accelerating your digital signage work?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adding digital signage capabilities to your service offerings can open up additional revenue opportunities with existing clients and give you a competitive edge to secure new clients. Field Nation has hundreds of qualified technicians ready to tackle your digital signage projects. <\/span><a href=\"\/contact\"><span style=\"font-weight: 400;\">Contact us today<\/span><\/a><span style=\"font-weight: 400;\"> for a free consultation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital signage is a critical component of digitization. Multiple emerging trends are shaping the future of digital signage and informing the work opportunities field service leaders can expect in 2022.<\/p>\n","protected":false},"author":53,"featured_media":18537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[],"footnotes":""},"content-group":[],"class_list":["post-16128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","fldn_content_category-trends","fldn_content_type-blog","fldn_work_type-av-digital-signage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s on the horizon for digital signage in 2022? | Field Nation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s on the horizon for digital signage in 2022? | Field Nation\" \/>\n<meta property=\"og:description\" content=\"Digital signage is a critical component of digitization. Multiple emerging trends are shaping the future of digital signage and informing the work opportunities field service leaders can expect in 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\" \/>\n<meta property=\"og:site_name\" content=\"Field Nation\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-01T21:14:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T20:14:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fieldnation.com\/wp-content\/uploads\/2022\/02\/digital_signage.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Field Nation\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Field Nation\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\",\"url\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\",\"name\":\"What\u2019s on the horizon for digital signage in 2022? | Field Nation\",\"isPartOf\":{\"@id\":\"https:\/\/fieldnation.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022#primaryimage\"},\"image\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022#primaryimage\"},\"thumbnailUrl\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2022\/02\/digital_signage.jpeg\",\"datePublished\":\"2022-02-01T21:14:56+00:00\",\"dateModified\":\"2024-08-14T20:14:21+00:00\",\"author\":{\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1\"},\"breadcrumb\":{\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/fieldnation.com\/resources\/digital-signage-2022\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022#primaryimage\",\"url\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2022\/02\/digital_signage.jpeg\",\"contentUrl\":\"https:\/\/fieldnation.com\/wp-content\/uploads\/2022\/02\/digital_signage.jpeg\",\"width\":1200,\"height\":675,\"caption\":\"persons make orders typing on modern interactive board in crowded fastfood restaurant close view\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/fieldnation.com\/resources\/digital-signage-2022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/fieldnation.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s on the horizon for digital signage in 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/fieldnation.com\/#website\",\"url\":\"https:\/\/fieldnation.com\/\",\"name\":\"Field Nation\",\"description\":\"Get field service work done\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/fieldnation.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/10cc6a3ba419a66c8222b98f8583a7e1\",\"name\":\"Field Nation\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/fieldnation.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d64dd4766539dd35f35a8a476c2364104d8b43287c77d435e1b8dc17ce9fa0c?s=96&d=mm&r=g\",\"caption\":\"Field Nation\"},\"url\":\"https:\/\/fieldnation.com\/resources\/author\/field-nation\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What\u2019s on the horizon for digital signage in 2022? | Field Nation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fieldnation.com\/resources\/digital-signage-2022","og_locale":"en_US","og_type":"article","og_title":"What\u2019s on the horizon for digital signage in 2022? | Field Nation","og_description":"Digital signage is a critical component of digitization. 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